Episode 18 w/ Saatchi & Saatchi

Lots of neat things happening at the intersection of media & entertainment, analytics, and operations. For Episode 018 of Scatter Podcast, I interviewed Leondra R. James, Manager, Analytics & Operations at Saatchi & Saatchi.

From violinist and music major to data scientist, Leondra has had a unique mix of academic and professional experiences that shaped her career in data. Saatchi & Saatchi is a global advertising agency operating in 76 countries and Leondra works in their Los Angeles office. She joined the agency in January 2019 but she’s no stranger to media & entertainment having previously held data analytics roles at Alternative Revolt Magazine, Amazon Studios, and Twentieth Century Fox.

For creatives and non-technical people wanting to explore careers in data science, Leondra offers words of encouragement and provides feedback not often discussed in the data science community: “Your creativity is a strength that would benefit any data team!” Leondra drops lots of great tips and resources, so get ready to take some notes!

Post-interview notes from Leondra: For you R users out there… Leondra shares some awesome packages to check out for business process analytics including bupaR and processmapR. Check out the links below. For general R and data science learning, I recommend the following resources which offer free-to-audit / affordable resources for learning: Coursera, Edx, SoloLearn, Code Academy, Khan Academy, Udacity, Kaggle, Future Learn, Lynda.com, DataCamp, Super Data Science, (and for cloud computing courses…) Google Cloud, AWS. The course I recommend for beginners looking to get a review on common algorithms and learning R / Python is Jose Portilla’s Data Science & Machine Learning Bootcamps on Udemy. He has one in Python and another in R. I would also recommend that people attend Meetups.

List of top blogs and data science / analytics online courses that you recommend


Scatter Podcast is available on SoundCloud, iTunes & Apple Podcasts, Spotify, TuneIn, Google Play Music, Stitcher Radio, Castbox, and Podcast Republic.

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